Checkout System Redesign

Redesigned the checkout flow to integrate PayPal, Venmo, and Cash App payment options. Built first-time customer discount logic and automated order confirmation workflows using JavaScript.

Improved mobile responsiveness and clarified pricing breakdown to reduce friction.

Result: Reduced checkout friction and increased payment flexibility.

Product Configuration & Dynamic Pricing

Built interactive material and size selection with real-time pricing updates. Added a personalization input flow to capture custom instructions at checkout.

Result: Improved order accuracy and reduced manual follow-up.

UX Content & Empty-State Improvements

Refined cart and checkout messaging to improve clarity, hierarchy, and reduce confusing moments during the purchase flow.

Result: Clearer guidance and fewer “what do I do next?” moments.